MEZCAL EL SILENCIO: DEFIANT SPIRIT
The “Defiant Spirit” campaign was shot in Mexico City. It takes the viewer into a deep and intimate experience of the brand. When developing the campaign, it was important to evoke the look and feel of the bottle and the lifestyle of the brand while also exploring the cultural origins of the product. We explored the feeling of a “duelo” or a duel, in Spanish, and the mystical elements of Mexico.